20th century fox, bvi, miramax
online campaigns for various film releases
Between 1997 and 2001, Gallé designed the online campaigns for Titanic, Starship Troopers, Great Expectations, The Sixth Sense, Fight Club, Unbreakable, Pi, The Siege, Enemy of the State, and many more films for 20th Century Fox, Buena Vista International and Miramax.
Films come and go very quickly. Typically, we would start working on our brand strategy 2-3 months before the film's theatrical release, peaking with adverts, trailers, websites, promo-CDs and games about a month before launch.
Aside from making us very playful and nimble in our approach, working with film also formed our views on the emotional dynamics behind branding and communications, views which we work with to this day.