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CERRUTI

WEBSITE FOR THE ITALIAN FASHION BRAND

 

Cerruti was our very first fashion website, back in 1999. We had just finished the Fight Club website, and Nino Cerruti had just finished designing the costumes for American Psycho. An encounter with his son, Julian, led to a long conversation about how to remove the "about-ness" that seemed to constrain the kind of content on most fashion websites at the time, in order to make a website more engaging and experience-based.

The outcome was a very original website, which was shortlisted for the FlashForward Festival in New York (July 2000).