BRAND naming, IDENTITY AND COMMUNICATION design
FOR THE ITALIAN luxury REAL ESTATE company
Essentis builds masseria-style properties, using techniques and materials that have been used in the region for over 1500 years. Gallé designed the brand to speak to people's desire to get back to the essence of things. To live a beautiful life in Italy, growing olives, making wine, baking bread...
Essentis is an alternative brand at heart: it represents an alternative to the ephemeral bling one finds in, say, the Côte d'Azur. Through Essentis, customers get to understand the pleasure of knowing that what has been built will outlast them, their children and grandchildren.