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FABERGÉ

WEBSITE AND BRAND COMMUNICATIONS DESIGN
FOR THE JEWELLERY BRAND

The Fabergé website was designed to focus on good brand immersion and storytelling rather than bells and whistles. Fabergé is a brand with an incredible history, a rich iconographic tapestry rooted in Russian folk tales, 19th century royalty and artistocracy, impressionist art, modern art and ballet.

All these iconographic elements ended up being weaved into beautiful, elegant illustrations and photography, combined with a website design that was simple, structured and easy to understand. With this kind of imagery and story, there is no need for Flash animation or special effects, just deep research and authentic expression of brand values. 

Combined with disciplined, simple and uncomplicated graphic design, this ensures that the beauty of the jewels is complemented by their historic context. The new Fabergé website was a joy to design because it was a journey of discovery and deeper understanding of what authentic luxury is all about. 


Preliminary illustration for "Les Fabuleuses de Fabergé". On the left, a woman with butterfly wings: like a butterfly, she escapes her cocoon, symbolising the rebirth or Fabergé. Instead of a Belle Epoque dress, she wears flowers. On the right, a firebird drinks from the Hibiscus red cuff. In the middle, Krestovy Canal and Cross Bridge (Krestovy Most) near Catherine Palace in Pushkin, south of St Petersburg.

Preliminary illustration for "Les Fabuleuses de Fabergé". On the left, a woman with butterfly wings: like a butterfly, she escapes her cocoon, symbolising the rebirth or Fabergé. Instead of a Belle Epoque dress, she wears flowers. On the right, a firebird drinks from the Hibiscus red cuff. In the middle, Krestovy Canal and Cross Bridge (Krestovy Most) near Catherine Palace in Pushkin, south of St Petersburg.


Preliminary illustration for "Les Carnets de Bal". On the left, a harlequin and woman in mask. The harlequin is holding the hand of the girl in the centre, who dances in ecstasy. On the right, a little joker brings a "lettre anonyme". The Mazurka cuff is part of the dress and the Cotillon Necklace is around the dancer's neck.

Preliminary illustration for "Les Carnets de Bal". On the left, a harlequin and woman in mask. The harlequin is holding the hand of the girl in the centre, who dances in ecstasy. On the right, a little joker brings a "lettre anonyme". The Mazurka cuff is part of the dress and the Cotillon Necklace is around the dancer's neck.


Preliminary illustration for "Les Saisons Russes". Transition from winter to summer landscape. In the background, a scene from Dr Zhivago, a woman riding her troika accross the winter landscape. On the left, a peacock is the symbol of resurrection. The goddess Juno, for example, is often pictured with a peacock by her side. She is said to have placed the hundred eyes of Argus on the peacock's feathers. Because the peacock loses his feathers every Autumn, he is also seen as a symbol of rebirth. Around the peacock, the Zhivago necklace. On the right, two girls are in summer fields, picking flowers. One of them holds a peacock's feather. Between them, among the flowers, we see the Délice dÉté ring.

Preliminary illustration for "Les Saisons Russes". Transition from winter to summer landscape. In the background, a scene from Dr Zhivago, a woman riding her troika accross the winter landscape. On the left, a peacock is the symbol of resurrection. The goddess Juno, for example, is often pictured with a peacock by her side. She is said to have placed the hundred eyes of Argus on the peacock's feathers. Because the peacock loses his feathers every Autumn, he is also seen as a symbol of rebirth. Around the peacock, the Zhivago necklace. On the right, two girls are in summer fields, picking flowers. One of them holds a peacock's feather. Between them, among the flowers, we see the Délice dÉté ring.