Gallé: brand identity design for Cercle des Grandes Maisons Corses, Corsica's hotel and travel services association The Cercle des Grandes Maisons Corses is an association of Corsican hotels aiming to raise awareness of the island's beauty to the rest of Europe. Corsica is one of Europe's last unspoilt areas. The island is beautiful and wild, and full of energy. The red deer (U Cervu Rossu) was developed as an icon to reflect this sense of wild beauty. The red deer itself is a species native to the island of Corsica, but was nearly extinct in the 80s when it was decided that a few dozen specimens should be taken to a national park in nearby Sardinia, where they were left to breed peacefully. A few hundred were reintroduced about a decade ago and have since grown in population to an estimated 4,000. As a mascot for a kind of renaissance of Corsica, it is therefore ideal, as well as being very elegant and energetic. The icon will be used for many purposes aside from corporate branding: festival mascots, product branding, etc. Gallé Design: website for Cercle des Grandes Maisons Corses. Art Direction, brand identity design, website design & development. www.lesgrandesmaisonscorses.com