Gallé: brand identity design for Chêne Bleu, the French winemaker One of our most satisfying brand identity development projects, given the immense depth of the product, the history of the place and the ambition of the owners to create a top-10 wine, no matter how long it takes, no matter the cost or effort. Chêne Bleu is a bio-dynamic wine grown in a UN-certified biosphere of southern France, near Mont Ventoux, on top of a mountain and surrounded by trees. The high altitude ensures large temperature day/night variation, as well as very clean air (unlike many other "organic" vineyards that are right next door to non-organic vineyards...). The two Chêne Bleu reds, Abélard and Héloîse, won a silver medal at the IWC in 2009. Their white wine, called Aliot, won the gold. Gallé: website for Chêne Bleu, the French winemaker Art Direction, design & development. www.chenebleu.com