Gallé: brand identity for Van Pul & Thieltgen, the Belgian Executive Search & Onboarding consultancy group. The "Heroes are made" concept we developed comes out of the philosophy that underpins Van Pul's two complementary services: executive search on the one hand and executive onboarding on the other. Van Pul consider the fact that, left alone, many executives placed in companies via the traditional search route do not actually perform as well as they are expected to. Executive onboarding is the craft of taking the right executive, viewing them with the same eye that a craftsman might have for a fine piece of raw material (e.g. a fine wood, or stone) and "carving" their role at the new company so that employer and employee come out with a more satisfactory result. The VT icon supports the philosophy, by borrowing the aesthetic one might normally expect to find on a finely crafted watch, the symmetric shape reminding us of the kind of measuring tools one might find in this sector. The whole picture is then complemented with a set of paintings of classical heroes' and leaders' busts, the paintings themselves clearly showing the texture of the paint. Gallé: website for Van Pul & Thieltgen, the Belgian Executive Search & Onboarding consultancy group. Art Direction, design & development. www.vanpul.com