WEBSITE DESIGN FOR THE FRENCH
JEWELLERY AND PERFUMERY BRAND
We are often brought in to work with a brand when ownership has just been transferred to a new company, who are looking to maximise the commercial opportunity of leveraging brand heritage and up the brand's relevance for a new, contemporary public.
This was the case for Boucheron, the sale of which to Gucci Group was brokered by Michel Dyens.
Under Tom Ford (Gucci Group's creative director) and Solange Azagury-Partridge (Boucheron's creative director), an in-depth study of the brand heritage was conducted. The brand returned to its 19th century values of decadence and sensuality, made contemporary by using textures and details in a clean and restrained aesthetic to evoke the brand values rather than overwhelm. The website made use of large, flat-colour breathing spaces, textures and striking photography to achieve this.