Brand assets and website design
for the UK's OLDEST JEWELLERY BRAND
When Asprey and Garrard de-merged, the two brands took on very different approaches to their brand identity, both very authentically British.
Asprey became more reserved and subtle. Garrard, on the other hand, rediscovered their original eccenticity. For the website, Gallé created a very Lewis Carroll-like world. Its main "protagonist": a golden giraffe on wheels, called George.